Coach Taylor & the team struggle to come up with funds for new uniforms & Coach makes a commitment that may get him in trouble with Mrs. Taylor. Riggins bonds with Becky, his new landlady's daughter. Matt's artist mentor influences both Matt and Julie. Landry's interest in Jess increases and he discovers that she knows football when she tutors him on kicking.

Coach Taylor tries to foster community interest in the East Dillon Lions by staging a pep-rally while dealing with the increasing friction between Vince and Luke, his two star players. Tammy is still suffering the repercussions of making Luke Cafferty attend East Dillon. Riggins finds himself pageant dress shopping with his landlady's daughter and hunting with a trigger happy Matt Saracen. Meanwhile Julie accompanies Devin to a gay bar and runs into someone unexpected.

Craziness comes to East Dillon when their scheduled football game against the undefeated McNulty team means that the game will be televised. Meanwhile Lyla remains in Dillon after the funeral and she and Tim reconnect. Julie goes AWOL to a music festival in Austin in hopes of cheering Matt up. Following their first kiss, Landry confesses to Jess that he may still not be completely over Tyra.

When East Dillon and the only other winless team in the district face off, locals term it the "Toilet Bowl." This conflicts with Coach's and Buddy's attempts to get play-by-play coverage from a local radio station. Meanwhile, Julie & Mrs. Taylor visit her old alma mater. Landry tries to convince Jess that he's completely over Tryra and that they should date. Vince's mom invites Jess to dinner with her and her son. Tim Riggins helps Luke get pain meds following an injury on the ranch without letting Coach Taylor know. Riggins also discovers that his brother Billy has been running a chop shop operation on the side to make extra money and when Tim's more legitimate attempts at landing a job fall through he considers joining him.

Julie Taylor prepares to go away to college. Mrs. Taylor digs into her new job as the guidance counselor at East Dillon and Coach Taylor poaches a basketball player for his team as the East Dillon Lions prepare for a pre-season game against the Croft Cowboys, last year's Texas State champs.

Becky's dad returns to town, Buddy Jr. comes to stay with his dad, and Vince confronts his father about the drugs in his past. Meanwhile, Jess and Vince squabble about her being the team's equipment manager. Luke gets an invite to visit TMU and bring a few friends.

Rather than return to college where she's been humiliated, Julie wrecks her car. As the truth comes out, Coach Taylor is thrown, so much so that he leaves a practice early. Meanwhile Vince's past friend is pressuring him to repay the money that he borrowed. Luke reacts badly to the information that TMU recruiters were using him to get to Vince. Billy Riggins gets to step up for a locker-room speech when Coach is late. Vinces dad steps in to help out his son and Mindy tells Becky that she needs to get laid to get her mind off Tim Riggins and even suggests the farm-boy to do it with.

With the decision to close the East Dillon Football program speculation runs wild on two fronts. Will the Lions be able to win State and go out in a blaze of glory; and will Coach Taylor agree to return to coach the Dillion Panthers and a super team with the best of both schools? Tami's PA job offer adds conflict in the Taylor home as does a new development with Matt & Julie. Meanwhile Tim Riggins and Tyra talk seriously about their futures and Luke & Becky clear the air.