Kelly has a big zit on the day before her commercial for Ice Hole beer and Peg offers her a solution. Her uncle Sticky Wanker's zit removing potion will cure it. Al is ecstatic for her being in the commercial, despite being upset over not having tapes of Emma Peel. The Home Shopping Network has offered him a compromise, endless first edition volumes of The Three Stooges, which he also loves. His real problem is with Marcy and her feminist group. They recently filed suit against Ice Hole beer for not hiring average and unattractive women. It had gone nowhere as the jury ruled for the company and FANG is forced to protest against the commercial.

When Al banishes a nursing mother for breast feeding her baby in the shoe store, Marcy and FANG holds a protest against Gary's Shoe Store in order to have him lift the ban.

Al and No MA'AM decides to hold a counter protest in the favor of banning breast feeding from the shoe store.

Al and his men's group NO MA'AM decide to form their own church in order to avoid paying beer tax. When Marcy and her women's group FANG expose Al's plan to the public, NO MA'AM surprisingly receives sympathy and donations from thousands of long-suffering married men in America which makes it possible for them to open their church. Al becomes a televangelist and preaches the NO MA'AM way of life.

Peggy takes up a self-defense class. What's worse, she is soon promoted to the advanced class. This makes Al feel emasculated. To make Peg drop the self-defense class, Kelly suggests Al take Peg out on a romantic date to see the Director's Cut of The Bridges of Madison Country.