Logan's friends make him realize that his dad's money isn't enough to get him into a good college, so he decides to start an extracurricular activity: Miss PCA, a beauty contest where the goal is for him to select PCA's prettiest girl. Zoey and Lola initially find the idea sexist, but change their minds when they learn that the winner will be featured in the popular Buzz Magazine. Their friendship is put to a test when Lola thinks Zoey intentionally picked out a better dress for herself than she did for her. Meanwhile, Michael's jokes amuse everyone in the group - except Quinn, who never laughs at anything he says or does. Annoyed by that fact, he sets out to find something he can do that will make her laugh.