Ross Poldark returns from fighting in the American Revolution to his native Cornwall, finding his fiancée Elizabeth Chynoweth about to marry his wealthy cousin Francis and his home in ruins after his father's death. Ross is a reluctant wedding guest, along with George Warleggan, nephew of a prosperous banker, and his uncle Charles proposes financing him to move to London. Ross, however, stays in Cornwall, rebuilding his home. Whilst at the local market he rescues the waif-like Demelza Carne and takes her home to work for him. Her bullying father arrives with his sons to reclaim her but Ross's tenants turn up to help him and fight them off.

Whitworth's sexual demands on Morwenna are making her life a misery. When she falls pregnant he brings in her sister Rowella to help her, a girl who immediately spots his weakness. To give the broken Drake a positive in his life, Ross sets him up with his own smithy. At the Enys's public union both Elizabeth and Demelza notice Morwenna's unhappiness. Warleggan is perturbed when Hugh's uncle, Lord Falmouth, singles Ross out as a hero, and Sir Francis Bassett, declaring him a man of the people, proposes him as a member of parliament. Ross declines, allowing Warleggan to assume the candidacy, much to the annoyance of Demelza, who becomes closer to the besotted Hugh Armitage. Aunt Agatha dies, but her final act is to suggest to Warleggan that Ross is the true father of his son Valentine.

Agatha's dying words have the desired effect on Warleggan, who vents his anger by freezing out his wife and son, and dismissing more mine workers, whom the kindly Ross then employs. Warleggan succeeds in becoming a member of parliament. Elizabeth and Ross, in a chance encounter at Agatha's grave, discuss the parentage of Valentine. Dwight has his suspicions about Whitworth's sexual abuse of Morwenna, but Rowella is more than happy to take her sister's place in the parson's bed. Demelza, aware that Hugh is smitten with her, and feeling neglected by Ross, begins to succumb to the handsome naval officer, whilst Lord Falmouth summons Ross as his champion.

Warleggan is triumphant to discover that the late Nathaniel Pearce embezzled money from Pascoe's, the bank used by Ross. With Ross in London - impressing prime minister Pitt - Demelza attempts to save the bank but fails and Warleggan takes full advantage to plot further. Drake is dissuaded from leaving the area by Sam but Morwenna still rejects him whilst Caroline returns from London with Ross for the opening of Dwight's new infirmary. Here Ross makes an impassioned speech which leads to the bank being saved. He also has a surprise for Demelza whilst Elizabeth has news of her own.

Ross tries to persuade the government to reinstate Ned as governor of Honduras, but Ned voices controversial views. The miners are distrusting of paper money. Morwenna visits John Conan. Demelza and Sam try to raise funds for a school.