Hoping it might help the residents of Bluebell accept her as one of their own, Zoe Hart agrees to join Mayor Lavon Hayes on his float during the Founder's Day Parade, but, unfortunately, accidentally crashing the float doesn't exactly help Zoe win over Lemon Breeland and the residents of Bluebell. To make matters worse, the town's golden boy, George Tucker, informs Zoe that contractually she needs to bring in thirty percent of the business or Dr. Brick Breeland will have the option to buy out her half of the medical practice.

In his playful way, Wade shows angelic patience with fickle Zoe's nocturnal fears, even spends a night on her bad couch. She not only crashes the mayor's borrowed car on a medical visit, but is convinced to have seen a fisherman whose portrait is on the pub's wall of deceased villagers. At examination, Leon Mercy, who seems to haunt her at night, was only reported missing, as she would have been looking for him in the wood hadn't Wade tracked them down. George finds the mayor unwilling to release on protected home for the happy couple to move into, but Lemon changes her mind about it after another incident with her unruly sister, which prompts George to make Brick face his parental duty.

The Christmas tree Wade promises George for the town square, from one of his many exes, is measly, so the boys set out to cut one from another ex together. Lack of actual owner agreement and Wade's lip to the sheriff lands the duo in jail for the night. Back home, Lemon trains kid sister Magnolia to become the next generation of Breeland Cinnamon pageant winners, but Zoe enters Rose, and the coaches rival more ruthlessly then the candidates can handle. Lemon is shocked to hear that her mother, who left years ago to pursue an acting career, landed back in Alabama and still never contacted Brick's family.

Zoe is convinced she and George are meant to be but he thinks they should just be friends. Zoe and Wade, as well as George & Lemon are reluctantly paired for the Bluebell Battle. Rose goes on a date with Frederick. Lemon and George see a minister

It's George and Lemon's wedding day, but George is still uncertain. A thunderstorm hits Bluebell and the town tries to keep everyone safe. Wade and Zoe are caught in a barn outside of town give into their emotions. George calls off the wedding.