Kenny Rogers' Roasters sets up shop across the street from Jerry and Kramer's apartments. Unfortunately, their unusually large chicken sign causes problems for everybody. Kramer and Jerry wind up switching apartments--and personalities--because of it. Jerry is freaked out by a wooden doll in Kramer's apartment, and Newman gets Kramer hooked on Kenny Roger's chicken. Elaine gets comfortable in her position as president of the catalog but is quickly accused of abusing the company credit card, especially when she buys George an expensive hat and George purposefully leaves it at his girlfriend's apartment in hopes that it will score another date. Meanwhile, Jerry's old college friend has lunch with him and winds up getting fired; he takes a new job at the Chicken Roaster's.