When Major League Baseball goes on a strike, NO MA'AM organizes their own league sponsored by nude bars.

Al launches his group NO MA'AM in a protest outside the local TV station after Marcy's group FANG gets NO MA'AM's favorite TV show "Psycho Dad" canceled. But in a blizzard, no one takes notice. Meanwhile, Kelly and Bud try to convince Al to have them throw a house party for their friends.

Al and his friends from NO MA'AM who include Griff, Officer Dan, Ike, and Bob Rooney travel to Washington D.C. where thanks to Jefferson's pull, being a former CIA agent, Al and the group gets to address the U.S. Senate about Psycho Dad being put back on the air.

To check out their husbands claim of "totally innocent fun," Peggy, Marcy, and their friends accompany their husbands Al, Jefferson, Charlie, Ike, and Bob Rooney to the Jiggly Room strip club. Afraid of the ladies responses, Al and the group take them on a Thursday night where it's A-cup night so the men won't get excited by the small breasted dancers. Everything goes well at first, until the unexpected arrival of a huge breasted stripper named "Rocky Mountains." Meanwhile, Kelly lands a part in a weight loss commercial and must drink various un-drinkable protein shakes.

Peggy gets invited to the Bingo Invitational Final. To their horror, Al and Jefferson hear that the new spokes-model for their official No Ma'am club beer, Girlie Girl Beer, is Yoko Ono. Therefore, No Ma'am must select a new official beer.

When Kelly and Al collaborate and make a short documentary film about shoes for Kelly's acting class in the Larry Storch School of Acting, they win a grant of $10,000 from the National Endowment of the Arts to make another movie: "A Day in the Life of a Shoe Salesman."

Al and Griff convinces Gary to use the extra space for an aerobic's studio in the hopes that it'll attract pretty women. When it attracts fat women instead, Kelly convinces her father's boss to hire Ramon. It turns the tide against Feminist Marcy.

Al and his men's group NO MA'AM decide to form their own church in order to avoid paying beer tax. When Marcy and her women's group FANG expose Al's plan to the public, NO MA'AM surprisingly receives sympathy and donations from thousands of long-suffering married men in America which makes it possible for them to open their church. Al becomes a televangelist and preaches the NO MA'AM way of life.

Kelly has unknowingly created a new color chemical called Bleen and Al quickly finds out that she has created a new formula that grows hair.

Bud takes on wrestler King Kong Bundy as his initiation into "No Ma'am.

During the Christmas season, Griff becomes quite fond of a phone sex partner named "Butter," whom Al discovers is really Peg's mother.

Vito's hatchet man, Gino, tells Bud that he has until 5:00pm to finish the exercise video or he will be sleeping with the fishes. Kelly and Rafael's continuing arguments over which one of them will star in the video has Bud sweating. But things take an unexpected turn when Bud unwittingly videotapes Gino talking to another mob associate incriminating evidence against Vito. Meanwhile, Peggy, Marcy, and their friends think that their husbands are totally useless as they count the number of times they fall off the roof trying to install the satellite dish. But Al, Jefferson, Griff, Officer Dan, Ike, and Bob Rooney have completed the dish and set up a comfortable safe haven for them on the roof.

It is Marcy and Jefferson's wedding anniversary, but Jefferson is in the hospital, recovering from a physical trauma. Kelly and Bud visit Jefferson and he recounts the events that led to his being hospitalized, starting with the party that the other members of No Ma'am threw at him in the nude bar.

Bud has invited not-too-bright student Ariel to play the "Strip Study" game, to prepare for upcoming exams he has to pass in order to graduate. Despite years of not ending up getting some, Bud gets lucky but falls asleep and realizes that in order to be able to concentrate on studying, he has to give up everything that reminds him of sex. This proves to be quite difficult. In order to find a place where nothing turns him on, Bud goes to the library. Surely he can forget about sex there?

While Griff faces the death penalty due to a NO MA'AM prank, Al plans to get married to an old flame.

Al buries his "dead" Dodge in his backyard and has a funeral ceremony for it. The collectors still desire the spare parts and Peg still intends to sell them. At Bud's request, Marcy goes through Al's financial records and declares that Al can't afford a new car. Al decides to prove her wrong and goes to a car dealer. Meanwhile, Jefferson's secret past helps him to locate a fuel pump for Al's old Dodge.

Al is planning a get-together for the guys and they'll be watching wrestling from cable. Al wants Peg to help, but she declines. Then Peg has an accident where she hits her head and gets amnesia. Kelly, Bud, and Al are then amazed to see Peg cooking, cleaning, and doing other housework. They decide to milk the situation for all it's worth.

Peggy, jealous that Al is spending all his time at The Jiggly Room, decides to try out on amateur night while Al and the No Ma'am boys judge it. She wins the competition dressed as a harem girl named Jasmin, wearing a veil over her face. Al is turned on like never before, and he and Peggy have their best sex ever.