Revolves around an unattractive secretary at a fashion magazine. Based on the Colombian telenovela "Betty La Fea."

Betty loses a book, which is the complete new edition of the magazine and is containing un-retouched photos of a popular actress. She has to find the book before the photos get out to the rest of the press. Meanwhile, Wilhelmina plots to use the snafu to bring Daniel down and Bradford Meade secretively inquires about Fey Sommers' final effects.

Betty uses her Queens connections to lure Vincent Bianchi, a famous photographer, to shoot for the magazine. When Bianchi insists that Betty meet him at a posh restaurant, she gets a makeover. But things don't quite turn out as planned. In the mean time, Bradford tries to get his hands on the car Fey Sommers' died in and Wilhelmina primps for a big date.

After Mode is forced to abandon its big Christmas photo shoot because another magazine has copied the idea, Betty forms an uneasy alliance with Marc and Amanda. The three fear they may have leaked the idea to someone at the rival mag. Meanwhile, Daniel and Wilhelmina reluctantly work together to come up with a new photo spread as Mode's deadline looms, and Betty's nephew, Justin, is oblivious to the turmoil as he spends a day at the magazine for a class project.

It's Halloween and Betty is in for a series of frightful experiences, ranging from showing up dressed for the Mode costume contest . . . only to learn there isn't one, to dealing with her growing attraction to Henry, while a jealous Walter fumes -- and, worst of all, tracking down a watch Daniel left at one of his many girlfriends' apartments (he just can't remember which one). Meanwhile, Daniel pays a visit to his mom in rehab, and Wilhelmina is horrified to learn that she can't fit into a designer gown

Ignacio Suarez is in a desperate situation as his secrets can't stay disclosed. Wilhelmina offers financial help but Betty is hesitating whether to accept it. Daniel meets a fascinating woman in the elevator. He's totally unaware that she's about to get a leading role in the company. Wilhelmina's daughter, Nico, fights to attract her mother's attention.

To his dismay, Daniel must attend his family's Thanksgiving gathering at the Country Club. Meanwhile, Amanda and Marc create their own gathering at Mode and there is also a dinner at Betty's house where Santos, Justin's father, is in attendance. Meanwhile, Wilhelmina also hosts a Thanksgiving dinner as well but her feast doesn't look as good as it does in magazine pictures.

The day after Thanksgiving is no holiday for Betty, who struggles to pull together a last-minute Mode photo shoot with a famous couple and their baby. Meanwhile, Daniel suffers from the after effects of drinking whilst getting over Sofia and ends up spending the holiday with Betty's family and Wilhemina and Marc get 'lost' in Queens!

It's Christmas at Mode as Betty questions her relationship with Walter and her feelings for Henry the accountant. Daniel, on the other hand, is sure of his love for Sofia.

The assistants whip themselves into a frenzy over who will get the swag when Christina announces she is going to clean out the magazine's closet.

Sophia Reyes rules Daniel Meade's heart masterfully, getting him to propose to her and winning favor with his parents. Meanwhile as Betty's new boss, Sophia orders her to replace a lead article in her new feminist magazine by one on the social experiences of her, common ugly bird, working in Daniel's fancy fashion magazine, so she goes back there interviewing everybody. Betty finds out that Sophia not only continues to enjoy the services of Hunter, who is actually exotic dancer, but also hired him to play her fiance. Betty deduces Sophia seduced Daniel maliciously, but is too late to tell him before Sophia announces on national TV she only wanted to prove the validity of her book's 60 days plan to hook up any man. She turns his proposal down, which totally destroys his spirit. Meanhile Texan lover Ted LeBeau renders Wilhelmina romantic enough to turn a cold shoulder to her shady boss, until his wife wants him back as father of their children. Betty's dad Ignacio finds he can't get out of the demands of mean Immigration official Constance Grady, who will get him deported even after 30 years of total integration unless he satisfies her.