Dominant Crystal Hennessy-Vass, the founder and chief executive of the Solana group, sweeps in, demanding that Joyce downgrade the hotel from a four to a three star, to give the impression that the guests are getting better value for money. After she has left a party of Dutch businessmen arrive and Les and Mateo, in their efforts to make them feel at home, are accused of racial stereotyping. Kenneth leaves hospital to find that Herbert has bought his salon and the Stewarts are invited by their raucous friend Queenie to the Costa Blanca Swingers Association party, where they meet former porn star Pepe De La Cruz and his wife Agnes, who turns out to be an old flame of Donald. Tiger tries to prevent Michael from seeing Elena but, impressed when Michael tricks the warring Dykes and Garveys into making up, tells him that she is waiting for him on the beach.

Solana owner Crystal Hennessy-Vass sweeps into the hotel and, whilst admiring Kenneth's cut-price operations, insists on more savings. This includes firing Joyce and replacing her with Janey Yorke, who will work for less money. The Oracle's new companion, Romanian beauty Ionela, turns heads though Noreen discovers that he has not been entirely truthful about his financial situation in order to impress his conquest whilst Tiger finds that Annie, the girl after whom he lusts, is also no all she seems when Glynn and Jacqueline take to the stage for the karaoke.

The Dawsons are overjoyed to learn that Jodie has won a place at stage school - until they realize the cost. Fortunately Eddie comes through to help. Joyce reluctantly allows British consul Sir Henry to hold the Pride of Benidorm awards at the Solana, hosted by the irritating comic Sammy Valentino and finds both Monty and Sir Henry vying for her affections, leading her to make a decision. Joey and Tiger win the Hero award after their mountain rescue though the two Peter Andre tribute acts come to blows whilst Mateo finds himself the perfect flat-mates and Les is reunited with Liam. Kenneth and Crystal Hennessy-Vass both shine at the karaoke evening, rounding off an eventful evening and holiday week.

A ten year old illegal hotel worker accidentally pollutes the swimming pool with weed killer so Joyce organizes a trip to the circus for the guests whilst it is refilled and, after a slow start, alcoholic clown Bean rallies the other performers and hotel staff to put on a hugely successful show. In the mean time Monty pulls strings to get the pool cleaned in time and an evening concert by Jacqueline's friends Madness rounds off a perfect day for the guests, ensuring the continued success of the Solana hotel. There are still setbacks for some but Monty has a proposal for Joyce.