The Agency is looking to land an advertising contract to promote tourism to Israel. Don and his team try to come up with a theme but know so little about the country that they're stumped. So Don calls Rachel Menken to see if she has any ideas. Roger Sterling is getting tired of sneaking around with Joan Holloway and suggests she should get her own apartment but she knows better. Peggy comes up with an advertising concept during a testing session for a new line of lipsticks and she's subsequently asked to write copy.
Episode rating
Cast of episode
- 54
- 25
- 16
- 2
- 1
- Peggy Olson
- Joan Harris
- Don Draper
- Betty Francis
- Roger Sterling
- Pete Campbell
- Ken Cosgrove
- Paul Kinsey
- Fred Rumsen
- Sally Draper
- Salvatore Romano
- Harry Crane
- Mona Sterling
- Roy Hazelitt
- Barbara Katz
- Margaret Hargrove
- Lily Meyer
- Poetry Girl
- Judy
- Ginger
- Abigail Whitman
- Yoram Ben Shulhai
- Nick Rodis
- Dr. Greta Guttman
- Mack Johnson
- Prostitute
- Receptionist
- Ian
- Beatnik
- Secretary