CJ cannot control her outrage when the US agrees to an arms sale to Qumar, a country that brutally abuses women. Josh meets with Amy Gardner, a leading women's group lobbyist. The content of a Smithsonian exhibit draws protest from a veteran's group. Leo and the President discuss options when the possibility of a Mad Cow infection strikes the US beef industry.

After Bartlet gives a campaign speech at an Indiana farm, Josh, Toby and Donna are left behind by the presidential motorcade and must work their way across the state with the help of the farmer's daughter and, later, a teenage campaign volunteer, enduring many setbacks along the way. Josh and Toby obsess and bicker over how best to play the president's intellectualism, viewed by many as snobbery, against Republican opponent Robert Ritchie's "regular guy" persona, while Donna must keep them on track and communicate with the real Americans they encounter along the way. Back at the W.H., the president deals with a terrorist attack at an Iowa college swim meet, meets with Leo, Nancy and Fitzwallace to discuss how to handle the prospect of the U.S. and/or Israel being accused of a conspiracy in the assassination of Qumari defense minister Abdul Shareef, and interviews secretarial candidates, including a second round with Debbie Fiderer; the wandering party finally arrive at a city with an airport (presumably South Bend) and stop briefly at a nearby hotel, where they learn about the Iowa attack and Donna chastises the two men for caring only about the campaign and not the people it affects; later in the hotel bar, Josh and Toby meet a man trying to figure out how to pay his daughter's tuition to Notre Dame, and he inspires them to initiate new tax policy.

Josh and Toby have a plan to make college cheaper. Leo starts talking to a lawyer about the Shareef assassination. A judicial ruling on third-party candidates has troubling implications for the campaign.