Revolves around an unattractive secretary at a fashion magazine. Based on the Colombian telenovela "Betty La Fea."

Betty loses a book, which is the complete new edition of the magazine and is containing un-retouched photos of a popular actress. She has to find the book before the photos get out to the rest of the press. Meanwhile, Wilhelmina plots to use the snafu to bring Daniel down and Bradford Meade secretively inquires about Fey Sommers' final effects.

Betty uses her Queens connections to lure Vincent Bianchi, a famous photographer, to shoot for the magazine. When Bianchi insists that Betty meet him at a posh restaurant, she gets a makeover. But things don't quite turn out as planned. In the mean time, Bradford tries to get his hands on the car Fey Sommers' died in and Wilhelmina primps for a big date.

After Mode is forced to abandon its big Christmas photo shoot because another magazine has copied the idea, Betty forms an uneasy alliance with Marc and Amanda. The three fear they may have leaked the idea to someone at the rival mag. Meanwhile, Daniel and Wilhelmina reluctantly work together to come up with a new photo spread as Mode's deadline looms, and Betty's nephew, Justin, is oblivious to the turmoil as he spends a day at the magazine for a class project.

It's Halloween and Betty is in for a series of frightful experiences, ranging from showing up dressed for the Mode costume contest . . . only to learn there isn't one, to dealing with her growing attraction to Henry, while a jealous Walter fumes -- and, worst of all, tracking down a watch Daniel left at one of his many girlfriends' apartments (he just can't remember which one). Meanwhile, Daniel pays a visit to his mom in rehab, and Wilhelmina is horrified to learn that she can't fit into a designer gown

Ignacio Suarez is in a desperate situation as his secrets can't stay disclosed. Wilhelmina offers financial help but Betty is hesitating whether to accept it. Daniel meets a fascinating woman in the elevator. He's totally unaware that she's about to get a leading role in the company. Wilhelmina's daughter, Nico, fights to attract her mother's attention.

Sofia Reyes spreads herself in Daniel's office to prove her power. But, instead of paying attention to him Sofia is interested in Betty's opinions and ideas. Fearing that his assistant is not challenged enough by her job, Daniel sends Betty off to write a review about a hotel where she is supposed to stay at over the weekend. Actually, Betty has planned to spend the weekend with Walter in Atlantic City, but now has to cancel this trip. When, Walter pays her a surprise visit at the hotel, Betty is at first very relieved to see him. But, when Betty continues her review observations of the hotel, Walter is not very helpful. Meanwhile, at MODE, Daniel, who is still interested in Sofia, continues to try to get her attention, but Sofia seems to be very resistant to his charms. And, Wilhelmina has a meeting with an important client, but has to dress up for this meeting in very unusual clothes for her and as it turns out she has to do much more to please him.. At home, Hilda still tries to get the money together the family needs for a lawyer. Being very desperate, she asks Santos, who gives her the money, but in exchange wants to see his and Hilda's son Justin.

To his dismay, Daniel must attend his family's Thanksgiving gathering at the Country Club. Meanwhile, Amanda and Marc create their own gathering at Mode and there is also a dinner at Betty's house where Santos, Justin's father, is in attendance. Meanwhile, Wilhelmina also hosts a Thanksgiving dinner as well but her feast doesn't look as good as it does in magazine pictures.

The day after Thanksgiving is no holiday for Betty, who struggles to pull together a last-minute Mode photo shoot with a famous couple and their baby. Meanwhile, Daniel suffers from the after effects of drinking whilst getting over Sofia and ends up spending the holiday with Betty's family and Wilhemina and Marc get 'lost' in Queens!

It's Christmas at Mode as Betty questions her relationship with Walter and her feelings for Henry the accountant. Daniel, on the other hand, is sure of his love for Sofia.

The assistants whip themselves into a frenzy over who will get the swag when Christina announces she is going to clean out the magazine's closet.

Sophia Reyes rules Daniel Meade's heart masterfully, getting him to propose to her and winning favor with his parents. Meanwhile as Betty's new boss, Sophia orders her to replace a lead article in her new feminist magazine by one on the social experiences of her, common ugly bird, working in Daniel's fancy fashion magazine, so she goes back there interviewing everybody. Betty finds out that Sophia not only continues to enjoy the services of Hunter, who is actually exotic dancer, but also hired him to play her fiance. Betty deduces Sophia seduced Daniel maliciously, but is too late to tell him before Sophia announces on national TV she only wanted to prove the validity of her book's 60 days plan to hook up any man. She turns his proposal down, which totally destroys his spirit. Meanhile Texan lover Ted LeBeau renders Wilhelmina romantic enough to turn a cold shoulder to her shady boss, until his wife wants him back as father of their children. Betty's dad Ignacio finds he can't get out of the demands of mean Immigration official Constance Grady, who will get him deported even after 30 years of total integration unless he satisfies her.

Wilhelmina, with Mark as her right hand, plans who's to stay and who'll be kicked out when she once takes over Daniel's position. Daniel returns to the office after 14 days licking wounds. He immediately rehires Betty as assistant. Hilda has success in delivering her father's cakes and chooses to start a new business without telling him about it before taking in orders.

Betty has her job cut out preparing for Mode's huge New York City's Fashion Week event. Marc and Amanda can't delay getting their hands on something everybody desires, Christina wishes to create her mark in the design world and Daniel calls for Hilda to help her sister. Alexis makes her entrance!

Alexis' shocking announcement causes great commotion at both Mode and the Meade home. Betty tries to maintain the peace and order at Mode, however, she is about to face her own personal turmoil when Henry asks her out on a date and Walter tells her he's got a big surprise in store - he has been offered a promotion in Maryland. Meanwhile, Whilhelmina plots her next move to conquer Mode and Justin gets sent home from school for fighting.

Daniel reconnects with New York City's top lawyer Grace Chin, which he once stood up for a date in college. Betty befriends Charlie, an out-of-towner she meets at the Mode cafeteria but later discovers to be Henry's girlfriend.

Daniel keeps secret from Alexis the fact that he is the one who hired Grace to defend their father, something which Wilhelmina uses to bring the siblings apart. Meanwhile, when invited by Henry to Charlie's birthday party, a desperate Betty asks Dr. Farkas, her orthodontist, to be her date. Finally, Amanda catches the eye of an unusual designer who claims that she is his muse.

Betty is in for some wild drama when Marc's mother, Jean Weiner, stops by Mode, given that the latter doesn't seem to know that her son is gay and Betty acts as his girlfriend to help him keep his secret. Meanwhile, Daniel and Alexis are forced to work together when Claire names them both co-editors-in-chief.

Daniel tells Betty to quit stalking him when she tries to protect him from unauthorized biographer Quincy Combs. Later, Daniel is appalled when he is told his latest bedmate was underage - by her mother.

Petra's mother threatens to have Daniel arrested for sex with a minor unless Petra is put on Mode's cover, but Alexis refuses to allow it unless Daniel resigns.

At a medieval-themed restaurant where Mode assistants celebrate Secretaries' -- er, Administrative Assistants' Day, Henry battles to defend Betty's honor (which leaves girlfriend Charlie less than thrilled). Betty convinces Daniel that he has a sex addiction and needs help.

When Ignacio is forced to leave the U.S. to apply for legal immigration, his daughters and Justin accompany him to Mexico, where Betty becomes obsessed with finding her mother's mother. At Mode, Daniel and Alexis fight over using Jordan Dunn as their featured real-world adventurer, as she was once Alex' girlfriend.

The season-end cliffhanger: Justin is thrilled with the boy playing Tony in the school play falls mysteriously ill and he is promoted from understudy. Santos finds trouble when he stops at a store to buy Justin a good-luck present. Alexis finds an unpleasant surprise when she takes their father's car to rush Daniel to the hospital for an overdose.

After so many sad events in Betty's life, she can't seem to get her life into perspective. She denies that she is wrecked by the fact that Henry is leaving. Amanda on the other hand is shocked after discovering who her real mother is. Of course, Wilhelmina is right around the corner arranging to take advantage of everything going on around her.

Daniel and Alexis remain in the hospital following their car accident. Betty must break into Wilhelmina's apartment to get 'The Book' for Daniel to review. Betty and Christina are almost caught in the apartment when Wilhelmina and her bodyguard come home for lunchtime tryst. When Wilhelmina discovers that Betty knows she offers Betty help in getting Ignacio home in return for Betty's silence. Meanwhile, Hilda and Justin deal with Santos death and Mark and Amanda deal with Halston, Amanada's legacy.

Betty tries to avoid thinking about her problems with boyfriend Henry and focuses on helping Daniel in the annual Mode benefit event but suddenly encounters the new sandwich cart employee, Gio, who both fascinates her and challenges her to follow her dreams. Henry has to face ex-girlfriend Charlie after finding shocking news about her pregnancy. Wilhelmina finds new ways to drag Alexis back to her side. Ignacio is in Mexico facing a deadly threat from his past while Marc and Amanda plan new ways to publicly promote Amanda as Fey Sommer's daughter.

A prospective major advertiser threatens to leave Mode unless Daniel fires his transgender sister, Alexis. Meanwhile, Betty reads another writer's story in her creative writing class and things spin out of control. Justin goes through a rebellious stage, failing an algebra test and making out with girls.

Betty tries Internet dating but Henry gets jealous and shows up at the bowling alley. Meanwhile Alexis' memory returns when she and Daniel have dinner with Bradford and Wilhelmina. Back in Queens, Hilda joins the widow set until Justin gets arrested. While in Manhattan Marc has to choose between chunky and hunky when he gets dates with a buff underwear model and the film buff photographer who's shooting him.

Daniel happens to attend the musical Wicked where Henry and Betty are having a date, as he brings a date of his own, a potential advertiser for his magazine. Betty tries to hide the fact that she is dating Henry by pretending that Gio is her boyfriend. Justin finds out about his mother Hilda's new unconventional job. Marc and new boyfriend, Cliff, have to face problems of their own.

Ignacio is slated to become a citizen but Betty may not attend the ceremony because she and her Dad have fallen out over Betty's dating Henry. Meanwhile Daniel tries to stop his father's wedding after discovering that Wilhelmina has been cheating with her bodyguard. Wilhelmina is worried that her maid of honor Posh Spice might steal her spotlight. Marc and new boyfriend, Cliff, have problems of their own.

Wilhelmina plots her next moves in the wake of the Meade-Slater nuptials.

When the entire memory of Mode's computer network is erased, the staff scramble to remake the issue before the deadline.

Unable to decide who their father left in charge of the Meade Empire, Daniel and Alexis settle the matter with a paint ball fight inside MODE offices. Trying to spice her love life, Betty drags Henry into a double date with romantic assertive Gio and her very outgoing sister, Hilda, at a lively reggaeton club. Wilhelmina faces financial problems in new launched Slater Magazine and tries to improve her public image ending in a total media disaster as she ran over Betty White by mistake. Amanda and Nick finally settle their differences.

Daniel struggles to deal with Alex running Meade Publications following their paint-ball showdown, while Betty campaigns for healthier models for this year's fashion week show.

While the whole Meade family is involved in Claire's trial on Fey Sommer's murder, Betty comes upon a perfume that makes her go hyper-mode and drives both Henry and Gio crazy about her. After violently breaking into Gio's deli and ending in a hospital, Betty and her family discover the deadly truth about the mysterious perfume. Amanda has a moral dilemma regarding the past of her late mother and Wilhelmina, with the help of Marc, will try the impossible to make Christina agree to join her in her mischievous plans.

Encouraged by both Gio and Henry, Betty accepts her first writing assignment and ends up researching picking up artist techniques. Daniel is fascinated with a new woman, Renee, who is more related to him than he is aware. Amanda continues her search for her father. Claire is determined to start a new magazine against the will of her children. Henry tells Betty how he feels about Gio and Betty has to make a decision about it.

Betty has romantic dreams about how she'll spend her 24th birthday but when Charlie, Henry's pregnant ex-girlfriend, shows up, bent on regaining Henry's attention those plans seem fated to go awry. While Betty tries to make the best of her complicated romantic situation, Ignacio, Hilda and Justin would like nothing more than to see Betty enjoy another happy birthday with family. Even Gio intends to make Betty's birthday a happy one in his own way. Who will win out? The fates, family, or friends?

Increasingly delusional, Renee thinks Betty is in love with Daniel.

Henry's pregnant ex-girlfriend Charlie continues to disrupt Betty and Henry's remaining time together. Betty decides to once more try and befriend her by throwing her a baby shower. Back in Queens, Hilda must meet with Justin's PE teacher who's threatening to fail Justin for non-participation. In the aftermath of his breakup with Renee, Daniel's womanizing gets out of control. He agrees to see a therapist but when the therapist turns out to be a beautiful woman...

Still missing Henry, Betty fights her attraction to Gio.

When Gio makes Betty a romantic offer, Henry shows up with a proposal of his own. Meanwhile Daniel must confront the results of an earlier dalliance. Back in Queens, Hilda continues her romance with Justin's coach but must decide how to proceed when she learns something upsetting.

Not knowing whether to pick Henry or Gio, Betty decides to go on a vacation of her own.

Wilhelmina offers Betty a job at Mode as her assistant.

Detective Averaimo arrives to question the staff of Mode about who pushed Christina down the stairs. When asked where Daniel was the previous night, she tells Daniel had told her to tell everyone that he would be working late. Later Daniel is charged with murder and since Betty figures it is her fault, she tries to solve the case by herself. Wilhelmina finds that publicity of the incident is good for her.

Betty is pleased to meet Gio after his return from his self-discovery trip in Rome only to find out he is very upset after their breakup. She tries to make it up to him while also helping her boss, Daniel, deal with very shocking family news concerning his son, Daniel Jr. Meanwhile, Wilhelmina tries to make a bargain with Alexis and Hilda Suarez has to face a very though decision in her love life.

Kimmie comes to Mode to ask for Betty's help in getting a job there. Betty reluctantly agrees to train her as a temp. She soon rises through ranks at Mode, and Betty worries that Kimmie might screw her over again, like in high school.

In an attempt to improve her career, Betty becomes project manager of a special issue involving photo model Adriana Lima and a rare berry known as the tico berry. Unfortunately, Kimmie becomes a major nuisance, trying to take over the whole thing herself.

Betty works overtime to get the attention of her cute neighbor.

Betty needs Daniel's help to prevent a PR nightmare for the magazine.

Betty and Marc both apply to YETI, the Young Editors Training Program.

Betty and Amanda team up for a Mode website article.

Betty juggles work and family without much success.

Betty is torn between work and home in the wake of a family crisis.

Betty makes a personal decision to help her family and finances.

Betty tapes a tribute for Claire Meade's birthday that's very revealing.

Fashion Week brings chaos to Mode.

Betty discovers a major problem with the Meade accounts. Daniel receives some devastating news and Wilhelmina has to make a life changing decision.

The Suarez family are threatened by eviction and have to buy the house to be able to stay. Meanwhile, Daniel and Wilhelmina apply for a government bailout to save Mode.

Betty meets Matt's mother but things don't go as she expects.

Mode publishes an issue dedicated to sex for the first time, having certain impacts on Betty, Hilda, Daniel and Wilhelmina's sex lives.

The Suarez family meets Matt's billionaire dad.

Baby William is kidnapped and Betty is dragged into the ensuing drama.

Betty teams with Matt and Marc for their all-important final YETI project.

Betty is forced to admit that she still has feelings for Henry (Christopher Gorham); Daniel Meade is invited to appear on "The View" to talk about his stewardship of Mode.

The sudden death of a Mode editor leaves Betty and Marc competing for the same job. Meanwhile, Matt lets his jealousy over Henry get the best of him.

Betty gets an assignment to cover London Fashion Week, accompanied by Amanda, and she brings Hilda along as a bachelorette party treat. She reconnects w/Christina and also runs into Gio unexpectedly. Willie joins AA to get closer to Tyler and to double-cross Claire and Daniel, and Bobby can't figure out why Justin is spending all his time with Austin -- until he can.

Baby William is kidnapped and Betty is dragged into the ensuing drama.

The assistants whip themselves into a frenzy over who will get the swag when Christina announces she is going to clean out the magazine's closet.

Fashion Week brings chaos to Mode.

Daniel reconnects with New York City's top lawyer Grace Chin, which he once stood up for a date in college. Betty befriends Charlie, an out-of-towner she meets at the Mode cafeteria but later discovers to be Henry's girlfriend.

Encouraged by both Gio and Henry, Betty accepts her first writing assignment and ends up researching picking up artist techniques. Daniel is fascinated with a new woman, Renee, who is more related to him than he is aware. Amanda continues her search for her father. Claire is determined to start a new magazine against the will of her children. Henry tells Betty how he feels about Gio and Betty has to make a decision about it.

Betty has her job cut out preparing for Mode's huge New York City's Fashion Week event. Marc and Amanda can't delay getting their hands on something everybody desires, Christina wishes to create her mark in the design world and Daniel calls for Hilda to help her sister. Alexis makes her entrance!

It's Christmas at Mode as Betty questions her relationship with Walter and her feelings for Henry the accountant. Daniel, on the other hand, is sure of his love for Sofia.

The Suarez family meets Matt's billionaire dad.

Betty gets an assignment to cover London Fashion Week, accompanied by Amanda, and she brings Hilda along as a bachelorette party treat. She reconnects w/Christina and also runs into Gio unexpectedly. Willie joins AA to get closer to Tyler and to double-cross Claire and Daniel, and Bobby can't figure out why Justin is spending all his time with Austin -- until he can.

Henry's pregnant ex-girlfriend Charlie continues to disrupt Betty and Henry's remaining time together. Betty decides to once more try and befriend her by throwing her a baby shower. Back in Queens, Hilda must meet with Justin's PE teacher who's threatening to fail Justin for non-participation. In the aftermath of his breakup with Renee, Daniel's womanizing gets out of control. He agrees to see a therapist but when the therapist turns out to be a beautiful woman...