When Carrie is shown the all too naked cover her publishers planned for her columns book, she's shocked, it just screams hooker, so she turns to Samantha who accepts to do her PR for peanuts. Charlotte swallows her pride to seek hope in another advice book. Miranda goes to Weight Watchers where she hooks up with a dieting man, but sugar and fat are aphrodisiacs, sex works up more appetite... Carrie walks in just when Sam is given her hunky courier a blow job, and is judged implicitly too judgmental about it. Stanford present her his hunky new lover Marcus Adante, a dancer, and both men accept to act as critical guy target audience at her new photo-shoot.