Samantha's announcement she's giving Richard another chance after his unfaithfulness, as nobody's perfect and it was 'only sex', is such a bomb-shell that even Charlotte makes an obscene gesture. Although Miranda is atheist, she can't deny Steve's entire Catholic family having the baby baptized. Just when Carrie felt down having to write about relationships without having one herself, she gets invited by a publisher to select some of her columns as a book. Eternally positive Charlotte drags Carrie along to the Fountain of Faith, but stands up to say faith didn't suffice for her.

When Carrie is shown the all too naked cover her publishers planned for her columns book, she's shocked, it just screams hooker, so she turns to Samantha who accepts to do her PR for peanuts. Charlotte swallows her pride to seek hope in another advice book. Miranda goes to Weight Watchers where she hooks up with a dieting man, but sugar and fat are aphrodisiacs, sex works up more appetite... Carrie walks in just when Sam is given her hunky courier a blow job, and is judged implicitly too judgmental about it. Stanford present her his hunky new lover Marcus Adante, a dancer, and both men accept to act as critical guy target audience at her new photo-shoot.

Samantha supervises Anthony at the preparations for Carrie's book presentation party. At her publishers, she meets another author, Jack Berger; they hit it off and have a lovely day. However, only when she invites him to the book party does he decline because he reveals that his girlfriend's family is visiting then. Miranda tells her hot lover Walker Lewis about her baby at the party, then they have sex, but Bradys crying sets him running. Charlotte is finally ready for a real relationship again, and has another perfect suitor: Justin Anderson III. However, when they wake up in bed, Bunny enters the room pointing out that the apartment is hers, and Justin runs when he learns she's separated. Samantha insists Carrie has the same treatments as her; a manicure, pedicure and botox. But Sam takes chemical peeling first - which practically burns off her skin, utterly unsightly. At a restaurant Carrie can't get out of allowing her former Vogue-publisher Enid Mead to share her table. Samantha turns up as Carrie insisted, but refuses to put her hat and veil on again, so she literally scares off Harold Keenan, The New Yorkers critic. Stanford is proud to present his stunningly gorgeous boyfriend Marcus, date-less Anthony is green with envy.

Carrie drags Berger along shopping to Prada, and brags with a check from her publisher for success in Europe, but learns then her publisher dumped both her supervisor Courtney and Berger; when he takes her on a rather wild bike ride, she freaks out. Miranda still wrestles with her feelings for Steve; Charlotte feels like a basket case after Harry dumps her. When Samantha learns Jerry has dropped his waiter job to do a terribly bad paying play outside Manhattan, he can only lure her to it by promising hot sex afterward. She decides to help him by doing its PR, based on the fact he goes full-frontal in it, and aces its premiere.