As the new season begins Jacqueline, assisted by Kenneth and the visiting Troy, scatters her late husband's ashes over Benidorm whilst Sheron and Billy Dawson check in, along with scheming, selfish grand-dad Eddie, teen-aged son Rob and precocious little girl Jodie Tiger returns with his dim friend Joey and both take a shine to new employee, the efficient Amber, whom Joyce has chosen over the smooth-talking Marcus - recognized by Troy as the man who, with accomplice Brandy, once robbed the hotel.

Kenneth's uncle dies but he leaves the salon to club doorman Norman, who demands a high rent for it. Fortunately Troy decides to stay on and, with Jacqueline, buy the lease from Norman. Sheron and her children are not amused when Eddie announces that he intends to move in with them whilst the Maltbys return, the worse the wear for a paint-balling session. Amber turns several male heads, including Tiger and Joey, who compete - unsuccessfully - to get her phone number, and Mateo, whose attempts to impress by demonstrating First Aid are just as fruitless.

Joyce attends a property auction where she is gazumped by restaurateur Mr Wu, though fortunately a former Solana guest comes to her rescue. Eddie almost convinces Sheran that he is terminally ill until she sees him misbehaving and Kenneth is less than pleased with Troy's plans for the new look salon. Joey and Tiger hit the town to pull local girls but fall foul of a group of bikers, leading to a drinking contest with a bizarre outcome whilst the Oracle, incensed that he has been dropped from his quiz league for alleged match-rigging, clashes with Pauline - who, after eighteen dry months, falls off the wagon as a result.

Joyce gets a public proposal from dodgy estate agent Monty, who, due to a mix up with identity cards, believes she is very wealthy, though he takes it back on learning the truth. Les tells Mateo he is going for corrective surgery - meaning for his eyes - but Mateo assumes he means a sex change operation. Eddie, sweetening Sheron with a champagne dinner he won, cosies up to Jacqueline whilst Pauline gets spectacularly drunk, buying drinks for Jodie whom she mistakes for a midget. The other guests are judgmental - until Geoff gives an open mike speech in defence of family, which strikes a chord.

As the Maltbys prepare to leave Benidorm after Pauline's drunken antics Geoff encounters an old flame whilst Joey and Tiger decide to go mountain climbing and fall foul of tourist liaison officer Grenville Titcombe when Joey relieves himself on a famous mountaineer's grave but are declared heroes when they rescue Grenville following a fall. Mateo comes into a lot of money thanks to a grateful customer's will and Jacqueline goes on a date with Eddie. Rob meanwhile lies about his age to impress Amber.

Benidorm prepares for its annual fancy dress fiesta though Mateo is a far from jolly clown. Les is missing son Liam with whom he always played the pantomime cow so Amber and Mateo hatch a plan to cheer him up whilst the Dawsons literally go overboard at the joke shop and the three boys dress as nuns and have to atone for their sins. Troy meanwhile is convinced that ex-lover Gavin is in Benidorm and pursuing him and is shocked to find he has a stalker in the besotted, unbalanced Daisy requiring Jacqueline, Kenneth and the staff to rescue him.

The Dawsons are overjoyed to learn that Jodie has won a place at stage school - until they realize the cost. Fortunately Eddie comes through to help. Joyce reluctantly allows British consul Sir Henry to hold the Pride of Benidorm awards at the Solana, hosted by the irritating comic Sammy Valentino and finds both Monty and Sir Henry vying for her affections, leading her to make a decision. Joey and Tiger win the Hero award after their mountain rescue though the two Peter Andre tribute acts come to blows whilst Mateo finds himself the perfect flat-mates and Les is reunited with Liam. Kenneth and Crystal Hennessy-Vass both shine at the karaoke evening, rounding off an eventful evening and holiday week.

To Joyce's annoyance former guest Sam is now a holiday rep but she is no help when the returning Dawsons lose their luggage and Eddie has an 'accident' which destroys the foyer's aquarium though she is more accommodating to Joey and Tiger. Evicted from his flat Kenneth is sleeping in the salon where he meets Stanley, his late uncle Horace's dentist, who is anxious to buy Horace's dentures. Liam discovers why, giving Kenneth the wherewithal for a new home for them, whilst young Tiger gets extremely drunk and cops off with the much older Loretta - who turns out to be Sheron's mother.

Joyce is invited to attend a conference in Barcelona but when she gets there she is told that she has to do a speech in Spanish .

Jodie gets to film an audition for a television advert to send to a casting agency but needs a couple to pose as grandparents and when Loretta and Eddie fall out Jodie has a plan of her own. Let down by her meat supplier Joyce asks Mateo to help so he enlists Les's aid, leading them to a dodgy farm where the meat is not what it seems - until Sam exposes its origins. Sam also engages Joey and Tiger to strip to their underpants to promote a local bar, sadly the wrong one. Kenneth meanwhile believes there is a spy in the salon when Troy wises up to his indolence and side-line as a taxi driver though Troy has news of his own.

Troy arrives in Benidorm and is annoyed with Kenneth over his unlicensed taxi service whilst Kenneth's slovenly life-style almost leads to the end of Liam being his flat-mate though all is ultimately resolved. With Loretta having taken Jodie to England for her TV commercial the other members of the Dawson family separately plan to make use of her room in the upmarket Beltoro hotel. Unfortunately they all arrive at the same time and get thrown out whilst Mateo fails to expose Sam's side-line to Joyce.

Joyce asks Sir Henry to cover while she is at her conference in Barcelona, while Neville steps into Les's shoes during the time he is back in the UK. Sam gets free tickets for the dinosaur park and Liam has a day off, giving him the perfect opportunity to address his childhood fear of dinosaurs. When Tiger and Joey hear about the free trip they decide that they want to get involved too, but end up being roped into being the entertainment for the park's visitors, with disastrous results.

In this episode, Sir Henry is still standing in for Joyce as the Solana is due to put on a psychic convention. Sam sees a chance to boost her income, but Psychic Sue becomes suspicious of her. Billy receives some life-changing advice from Uri Geller, but drives his family crazy with his new positive way of thinking. Meanwhile, Tiger and Rob decide that Joey's mathematical talents would come in handy for a profitable trip to the casino, and Pauline reveals that she is pregnant, but who is the father?

A religious festival arrives in benidorm where no alcohol is allowed but the guests at the Solana are determined to ignore it.

Joyce returns from Barcelona as the alcohol ban ends - to the guests' delight., whilst Pauline finds herself succumbing to Malcolm, to her family's horror. Malcolm seems to have the upper hand, until Kenneth comes out with a revelation. Kenneth is also perturbed when he wrongly suspects that Liam has joined a self-help group to confront his unhappy childhood and seeks advice from Jacqueline and Troy. Elsewhere Monty fails to dupe Loretta into buying a holiday home though his affair with Joyce is exposed and Loretta saves her from humiliation whilst Eddie mourns a deceased friend and Rob makes a career decision.

A ten year old illegal hotel worker accidentally pollutes the swimming pool with weed killer so Joyce organizes a trip to the circus for the guests whilst it is refilled and, after a slow start, alcoholic clown Bean rallies the other performers and hotel staff to put on a hugely successful show. In the mean time Monty pulls strings to get the pool cleaned in time and an evening concert by Jacqueline's friends Madness rounds off a perfect day for the guests, ensuring the continued success of the Solana hotel. There are still setbacks for some but Monty has a proposal for Joyce.

It's Joyce and Monty's wedding day, but all doesn't go to plan.

The wedding party is finally rescued, apart from Kenneth, who later turns up having been saved by a handsome sailor and who turfs Stanley out of the salon he has been using as a dental surgery. The Dawsons meet Rob's girlfriend Cyd but Joyce is already starting to regret marrying slobbish Monty. Rob's friend, lustful Irish boy Callum takes Tyger's place as dim Joey's new holiday companion whilst Jacqueline has news for Kenneth and a karaoke performance raises eye-brows.

Joyce is interviewing for the entertainments manager job and is compromised by drunken clown Bean into making him a dubious children's entertainer and, with no other applicants, reluctantly gives the post to Monty. His first booking is magic act Crostini and Co but they are a disaster only saved by Bean. Liam returns to the hair salon now owned by Jacqueline where they have to hide Kenneth from love-sick giant Vladimir whilst Callum's sexual boasts are exposed as false and Loretta still believes that Cyd is a gold digger.

Monty searches for an entertainment star for the Solana.

Kenneth pretends to be straight to get out of unwanted attention.

Whilst Rob wins Cyd back and Noreen welcomes her twin sister Doreen Monty has a double problem - the deranged Sammy begging for a gig and the fact that he has spent all the entertainments budget. Jacqueline rumbles Nigel and Dennis whilst Liam disapproves of Kenneth cashing in on a customer's scratch card. Worse is to come when Sammy finally takes the stage.

Pauline is surprised to find her book has been published after Doreen secretly submits it but Noreen is shocked by its erotic content and the arrival of its publisher Malcolm, Pauline's ex-lover. Joyce is also horrified to learn Monty has signed a contract with Sammy Valentino and forces him to provide a get-out clause. Meanwhile Nigel and Dennis have cause to thank Les, leading to the arrest of somebody more dangerous, whilst Sheren and Billy enjoy a romantic day out. Nigel and Dennis depart with their prisoner but Les also disappears.

Kenneth goes all Shawshank after he is bricked in the Solana.

An inept Elvis impersonator tells Joyce the hotel is about to be sold whilst an airport strike prevents the Dawsons from returning home in time for Sheren and Billy's anniversary party. Fortunately Eddie meets an old friend who solves the problem whilst an unexpected announcement from Sam's boyfriend Angelo makes her realize how much Joey means to her. Joyce gets a further shock when she hears of Monty's new job but she has reckoned without his change of heart and they unite to foil Sir Henry.