When East Dillon and the only other winless team in the district face off, locals term it the "Toilet Bowl." This conflicts with Coach's and Buddy's attempts to get play-by-play coverage from a local radio station. Meanwhile, Julie & Mrs. Taylor visit her old alma mater. Landry tries to convince Jess that he's completely over Tryra and that they should date. Vince's mom invites Jess to dinner with her and her son. Tim Riggins helps Luke get pain meds following an injury on the ranch without letting Coach Taylor know. Riggins also discovers that his brother Billy has been running a chop shop operation on the side to make extra money and when Tim's more legitimate attempts at landing a job fall through he considers joining him.

Julie Taylor prepares to go away to college. Mrs. Taylor digs into her new job as the guidance counselor at East Dillon and Coach Taylor poaches a basketball player for his team as the East Dillon Lions prepare for a pre-season game against the Croft Cowboys, last year's Texas State champs.

Becky's dad returns to town, Buddy Jr. comes to stay with his dad, and Vince confronts his father about the drugs in his past. Meanwhile, Jess and Vince squabble about her being the team's equipment manager. Luke gets an invite to visit TMU and bring a few friends.

Rather than return to college where she's been humiliated, Julie wrecks her car. As the truth comes out, Coach Taylor is thrown, so much so that he leaves a practice early. Meanwhile Vince's past friend is pressuring him to repay the money that he borrowed. Luke reacts badly to the information that TMU recruiters were using him to get to Vince. Billy Riggins gets to step up for a locker-room speech when Coach is late. Vinces dad steps in to help out his son and Mindy tells Becky that she needs to get laid to get her mind off Tim Riggins and even suggests the farm-boy to do it with.