The Taylors are faced with a decision that could end what is already a fragile friendship with the McCoys. Lyla informs her father of her alternate decision after her chances of attending her dream college have fallen through, Landry tries to help Tyra with her college essay, and Matt has dreams of attaining some kind of post-high school education.

Coach Taylor tries to foster community interest in the East Dillon Lions by staging a pep-rally while dealing with the increasing friction between Vince and Luke, his two star players. Tammy is still suffering the repercussions of making Luke Cafferty attend East Dillon. Riggins finds himself pageant dress shopping with his landlady's daughter and hunting with a trigger happy Matt Saracen. Meanwhile Julie accompanies Devin to a gay bar and runs into someone unexpected.

When East Dillon and the only other winless team in the district face off, locals term it the "Toilet Bowl." This conflicts with Coach's and Buddy's attempts to get play-by-play coverage from a local radio station. Meanwhile, Julie & Mrs. Taylor visit her old alma mater. Landry tries to convince Jess that he's completely over Tryra and that they should date. Vince's mom invites Jess to dinner with her and her son. Tim Riggins helps Luke get pain meds following an injury on the ranch without letting Coach Taylor know. Riggins also discovers that his brother Billy has been running a chop shop operation on the side to make extra money and when Tim's more legitimate attempts at landing a job fall through he considers joining him.