Following an opening night forfeit, Coach Taylor struggles to regain the support of his new team. Coach & Mrs Taylor weather a maelstrom when the star running back of the Dillon Panthers is outed as an East Dillon resident. Tim Riggins struggles to find a new living arrangement. Matt struggles with an internship with an abrasive local artist. Landry runs into an interesting girl at his new school.

Coach Taylor tries to foster community interest in the East Dillon Lions by staging a pep-rally while dealing with the increasing friction between Vince and Luke, his two star players. Tammy is still suffering the repercussions of making Luke Cafferty attend East Dillon. Riggins finds himself pageant dress shopping with his landlady's daughter and hunting with a trigger happy Matt Saracen. Meanwhile Julie accompanies Devin to a gay bar and runs into someone unexpected.

Craziness comes to East Dillon when their scheduled football game against the undefeated McNulty team means that the game will be televised. Meanwhile Lyla remains in Dillon after the funeral and she and Tim reconnect. Julie goes AWOL to a music festival in Austin in hopes of cheering Matt up. Following their first kiss, Landry confesses to Jess that he may still not be completely over Tyra.

When East Dillon and the only other winless team in the district face off, locals term it the "Toilet Bowl." This conflicts with Coach's and Buddy's attempts to get play-by-play coverage from a local radio station. Meanwhile, Julie & Mrs. Taylor visit her old alma mater. Landry tries to convince Jess that he's completely over Tryra and that they should date. Vince's mom invites Jess to dinner with her and her son. Tim Riggins helps Luke get pain meds following an injury on the ranch without letting Coach Taylor know. Riggins also discovers that his brother Billy has been running a chop shop operation on the side to make extra money and when Tim's more legitimate attempts at landing a job fall through he considers joining him.

When a 12 year-old is shot in an East Dillon park, Coach Taylor takes action. Julie takes a step in recovering from her break-up with Matt thanks to a cute supervisor at a Habitat for Humanity build. Vince gets a job at Ray's BBQ and he & Landry face off over their mutual attraction to Jess Merriweather. Meanwhile Becky Sproles finds out that she's pregnant and informs both Luke and Riggins.

Riggins takes Becky to Mrs. Taylor for advice about her unwanted pregnancy. Vince must get his mom into rehab after she OD's. Julie invites Habitat Ryan over for dinner with her folks. Tim pressures Billy to get out of the chop shop business. Luke tells his parents that he's gotten Becky pregnant. Jess confronts her dad about his supporting her and her brothers in football related activities.