Don Draper is shaken when his past life comes back to haunt him. After his picture appears in a local newspaper, Adam Whitman, a man who claims to be his younger brother, approaches him. Don, or Dick as his brother knows him, initially denies everything but in the end admits to having taken on a new name. He refuses however to have anything to do with him and tries to buy his silence. When one of the ad men gets a short story published, Pete Campbell is frustrated that his own stories have yet to see the light of day. When his wife approaches an old beau to see if he will publish the stories, he has an interesting proposition for her.

Peggy is given the opportunity to write copy for a new weight loss device that everyone knows is useless. She finds an interesting use for it, however. Afraid of losing the Lucky Strike cigarette account, Bert Cooper gets Roger Sterling to come in for a one-hour meeting but he has another attack. Don Draper becomes a partner and takes over for his friend Roger, but some of the ad men are sharpening their resumes nonetheless. Pete Campbell wants a promotion but Draper doesn't seem too interested. Pete sneaks into Don's office and takes home a parcel sent by Adam addressed to Don that the mail room boy comes to deliver.

As the partners consider expanding the office space, Don begins seeing ghosts and gets a request to advance Megan's acting career. Meanwhile, Peter's affair comes to a disappointing end, and Megan's mom briefly reunites with Roger.