Ross Poldark returns from fighting in the American Revolution to his native Cornwall, finding his fiancée Elizabeth Chynoweth about to marry his wealthy cousin Francis and his home in ruins after his father's death. Ross is a reluctant wedding guest, along with George Warleggan, nephew of a prosperous banker, and his uncle Charles proposes financing him to move to London. Ross, however, stays in Cornwall, rebuilding his home. Whilst at the local market he rescues the waif-like Demelza Carne and takes her home to work for him. Her bullying father arrives with his sons to reclaim her but Ross's tenants turn up to help him and fight them off.

Ross reopens Wheal Leisure, drawing his work force from Charles' mine and winning the respect of his tenants. Whilst he and Demelza are at a local wedding Elizabeth gives birth to a son, Geoffrey Charles. Ross attends the christening , noting not only the growing friendship between George Warleggan and Francis but overhearing gossips speculate on his relationship with Demelza. He is genuinely impressed by her efficiency and starts to confide in her. One of his workers, young father Jim Carter, is taken to court for poaching and Ross speaks on his behalf but fails to prevent the boy being sent to prison. Drunk and miserable he returns home and ends up in bed with the comforting Demelza. Next day he is visited by a sympathetic Elizabeth, clearly unhappy in her marriage. Seeing them together Demelza prepares to leave but Ross urges her to stay and they get married.

The news of Demelza and Poldark's marriage spreads through the community, threatening Wheal Leisure's prospects.

Whilst Ross's cooperative has some success there are hard times throughout Cornwall and typhoid sweeps through Bodmin jail and kills Jim Carter just as Ross and Dwight break in to rescue him. Dwight is also called upon to visit the injured Keren, who throws herself shamelessly at the young doctor, as Demelza notices. Untouched by privation the Warleggans throw a ball where Francis, struggling to accept his reduced circumstances, neglects Elizabeth, allowing George to step in as her escort. Ross turns up drunk and confronts Halse, the magistrate who jailed Jim and then plays cards recklessly though he does expose his opponent as a card sharp, known to the Warleggans, who are now all the more determined to break him. Further scandal is caused by the arrival of Captain Blamey, who asks Verity to run away with him.

Ross chairs the meeting for his mine's share-holders, where expansion of Wheal Leisure is approved but Warleggan's spy Tankard is also present and Warleggan's heavies attack Jud for failing to discredit Ross at his trial after their payment to commit perjury. To remain solvent the Poldarks are forced to sell many of their possessions and livestock, causing Demelza to keep her pregnancy secret from her husband. However, following the attack on Jud, Ross realizes Warleggan has schemed to keep Francis and himself at odds and is reconciled with his cousin at a family party, after which Demelza reveals her pregnancy to a far from displeased Ross.

A cheerless Christmas looms for the Poldarks with Francis drowned in the mine having only found fool's copper and Ross facing debtor's prison if he cannot pay Warleggan. Ross is also anxious to expose the traitor and agrees to a dangerous scheme to trap them whilst Demelza is troubled by his frequent visits to console Elizabeth - though Warleggan is quick to ingratiate himself with the widow. Ray Penvenen accuses Dwight of fortune hunting and tries to ban him from seeing Caroline but she is far too perceptive and realistic to give up the man she loves. She also bails out Ross, whose tenacity she admires, in his hour of need - whilst seeking to remain anonymous.

Ross and Dwight stand trial for their part in the smuggling. A new tin lode gives Ross renewed hope in Wheal Grace, but it is George who is there for Elizabeth when her mother falls ill and deals Ross a bitter blow.